Task 7 - Focus Group Interview.
I chose two female candidates to participate in my focus group interview. By doing this interview I gained ideas concerning content, layout, image, camerawork, artists, fonts etc. They fundamentally prefer simple, clear and sometimes bold formats. But the layout must be spread out and easy to navigate, not too much text as it makes them lack interest. Also, eye catching and an attractive or fashionable artist as they both claimed they like to base their clothes and makeup on artists.
Task 8 – Audience Research Summary
Overall, focusing on my target audiences opinions’, I have gathered some new and valuable information which I intend to use in my magazine. I used two methods to gain this information, a questionnaire and a focus group interview. Firstly the questionnaire, in this I discovered that the font needs to be bold, the cover main image should be dominant and relate to text. Also, organised, neat layout is crucial. I will definitely use this in my magazine along with a particular colour scheme.
In the focus group two females answered my questions. They responded to my question as to why they liked the pop genre with; its modern portrayal, good variety of music and fluctuated emotions created. Both interviewees agreed they liked Q magazine as a consequence of the varied images and shot types, colour theme, engaging fonts and same image to text ratio. All of which I will be including in my magazine. They also stated they would prefer a magazine which was not too thick and detailed, has a simple format, for the cover to be eye catching and last but not least a good artist, to attract the chosen audience and be effective in this purpose.
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